Packaging Industry In Italy – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)

The Packaging Industry In Italy was valued at USD 9.57 billion in 2020 and is expected to reach USD 11.99 billion by 2026, at a CAGR of 3.6% over the forecast period 2021 – 2026. Italy remains as one of the largest economies in the European Union in spite of the economic crises that occurred in the 2000s, owing to which several economic activities were compromised. Packaging materials are used to contain and preserve materials, enable safe transportation, and serve as a means of informing end customers of the material characteristics and its contents. For the economically developed markets, many social factors and upcoming market trends have a major impact on the development of packaging products.

– The Packaging industry in Italy is driven by various trends prevailing in the market. There is an increase in the living standard and personal disposable income, which is fueling the consumption across a broad range of products, along with subsequent growth in demand for the packaging of different products. Due to the environmental concerns, awareness is increasing in this region, further leading to the adoption of small pack sizes beneficial for consumers as they can easily carry it and use it. These packs prove to be eco-friendly in a long run.
– There are many government regulations that are implemented in this region, further leading to the growth of this market. For instance, regulations on dairy packaging are becoming strict in this region, as labeling on milk and dairy products are required to clearly show the origin of the product (milk) within the country, where it is processed and packaged. The increasing importance of e-commerce in Italy is expected to influence the overall packaging industry. For instance, the Italian food e-commerce market registered a growth rate of approximately 40% from 2016-2017 to reach an estimated value of EUR 849 million.
– Due to the economic recession in Italy, soft drinks consumption has been affected by consumers preferring water over carbonated drink. Due to the rising unemployment rate and reducing disposable income in 2014, the country was in a difficult economic situation. With the economy recovering, the consumption of soft drinks is expected to improve because of the changing customer preference and increasing interest in environmental sustainability.

Key Market Trends

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Plastic Packaging to Hold Significant Market Share

– The demand for plastic packaging is expected to increase moderately in the region, as there is not much fluctuation expected in the GDP over the forecast period. According to ISTAT (the Italian National Institute of Statistics), although Italy ranks after the United Kingdom and Germany in the packaging market, the annual turnover of the manufacture of plastic products in Italy rose from EUR 30.96 billion in 2010 to EUR 32.12 billion in 2015. These are the fundamental factors impacting the growth of the plastic packaging market in the country.
– Owing to the increasing demand for consumer goods, the country is pushing the growth for plastic packaging. Furthermore, the increase in retail and e-commerce sales is also driving the need for packaging. In response to this megatrend, the flexible packaging solutions are increasingly used that delivers the ultimate protection for these products. This encourages the use of plastics for packaging, as it can meet diverse packaging needs, from electronic components to shelfable packaging for food products, making plastics the preferred form of packaging.
– According to the Association for Plastic Manufacturers, in 2017, Italy stood second by accounting for 14.2% of the total European demand for plastic converter, after Germany with 24.5%, followed by France, Spain, United Kingdom, and Poland. The FMCG sector is expected to increase the demand for flexible solutions further, by ensuring wide adoption in the food and beverage, retail, and healthcare sectors.

Food Industry Expected to Witness Significant Growth

– Italy is the fourth-largest food manufacturer. It is a major exporter of products, like wine, pasta, canned tomatoes, cheese, and olive oil. Organic foods, functional food, and low-fat food products have potential demand in the Italian market. Coop Italia is the largest supermarket chain in Italy, and Esselunga is the main one in the Northwest Italy and it is a leader in terms of quality of products and service. Esselunga is prominent on private label ranges of products.
– On April 2018, Made-in-Italy food revolution started in Italy for food packaging. The Italian government’s ‘Made in Italy’ campaign is also expected to increase the production of various goods in the country. However, this campaign is expected to close the doors for the use of multiple foreign ingredients in the manufacturing of products, which is not positively received by Italian food producers.

Competitive Landscape

The packaging industry in Italy is neither fragmented nor consolidated. It is a unique market space, which has multiple vendors operating in the market and working to improve their revenue share. Many companies are investing in R&D activities across the country, to help the industry to grow. On a global level, merger and acquisition also impact the competition in the domestic market.

– May 2019 – Amcor Limited and Bemis Company Inc. announced that regulatory clearance has been received from the US Department of Justice in relation to the combination of the two companies. A condition of this approval is the previously announced sale of certain Amcor assets located in the United States to Tekni-Plex Inc.
– Feb 2019 – Amcor Limited launched Genesis, a new in-store recyclable laminate solution, that is targeting at a wide range of segments, including fresh fruits and vegetables, frozen food, dried fruits and nuts, confectionery, chilled goods, and pet food. The product is adaptable to a variety of packaging types and it is appropriate for specific medical, home, and personal care markets.
– Jan 2019 – Amcor Limited and Danone partnered to develop a new package for its yogurt sold in Argentina. The new PET jar supports the 100% natural positioning of Danone’s La Serenísima’s yogurt, with featured engraving, a finely finished base, and a body-wrap label.

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